Emilio Pucci Launches Scarf Collection

Emilio Pucci is going all around the world! The brand is launching a collection of hand-printed scarves called “Cities of the World,” celebrating six cities: Florence, Rome, New York, Paris, Shanghai, and  Hong Kong. The collection is an homage to the brand’s colorful Battistero scarf, designed in 1957 by Marquise Emilio Pucci.

The Cities of the World reproduces each city’s architechture, from Rome’s Spanish Steps and Paris’ Avenue Montaigne to New York’s Madison Avenue and views of Central Park, each with a specific color palette, such as yellow, green and purple for New York. More cities are in the works as well!

The scarves are sold as singles or in a special “Cities of the World Limited Edition Collector’s Set” that includes one of each of the six cities. The set will be available starting November 1 exclusively at Pucci’s online flagship boutique. The individual scarves will also be launched the same day and will be available on November 15 in selected boutiques in Florence, Rome, Milan, Paris, London, New York, Shanghai, Hong Kong and Ginza.

These scarves would make an amazing stocking stuffer, right? So be sure to get one before they sell out!

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