High-end British luxury brand, Burberry seems too particular about the sites it sits on. So it is no surprise to hear the company jumped on the opportunity to open a store on the iconic retail stretch, Rodeo Drive. The opening of Burberry’s first Rodeo Drive flagship will precede its receiving the 22nd Rodeo Drive Walk of Style Award on November 19.
Not wasting time, Burberry has started working on blueprints and designs for this new flagship store which it plans to open by the end of 2014. This would result in pulling shutters on its Wilshire Boulevard store. With most of the brand’s stores undergoing a digital revolution, all thanks to the Burberry Creative Chief, Christopher Bailey’s “Burberry World Live”, the Rodeo store will be no exception.
The store will incorporate a high-tech digital and interactive experience by using 100 screens and surround sound speakers to give its customers a virtual tour of the latest runway collections, live Burberry events from around the globe, videos and more. Another incredible feature of this digital design is that it allows the customers to view and order from different collections right from the screens!
The employees will be complete with iPads, so that they can access detailed customer profiles and product data, according to the company. This also allows customers to personalize different products quickly and easily! Stay tuned for more pictures and details as we get closer to the store opening!