The French haute couture brand, Balmain, recently previewed its new ad campaign for the Spring/Summer 2015 collection. But the real surprise was the celebrities Balmain chose to feature in the menswear campaign. The Spring/Summer 2015 menswear campaign features the couple of the year: Kim and Kanye.
The campaign photos were taken by Mario Sorrenti. For a sneak peak, some pictures were released from the photoshoot on Instagram. All of which were steamy, sexy, and of course top-of-the-line fashion. One of the photos was a passionate kissing scene of the couple which was part of the Army of Lovers campaign. The brand’s creative director, Olivier Rousteing, hashtagged “#itsallaboutlove” for the caption of this photo.
Balmain made a bold, but fabulous, choice in featuring the style icons of the moment — Kim and Kanye — in their new campaign. Rousteing confirms that this is “a new statement for Balmain”. The official release will not happen until March of 2015, so here are a few sneak peak photos until then!
