Caitlyn Jenner x H&M

Caitlyn Jenner is the new face of H&M’s sport collection and we have to say, the campaign is getting us pumped, no pun intended.

2016 Vanity Fair Oscar Party Hosted By Graydon Carter - Arrivals

 

Being a high-profile transgender woman, Caitlyn Jenner offers more qualities than just her transitioning story. Before she was Caitlyn, she was an Olympic gold medalist known for her many accomplishments in the athletic field.

 

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“We have picked Caitlyn Jenner, one of the world’s most celebrated athletes, as part of this H&M Sports campaign because we want to illustrate that everything is possible—in sports, and in life,” expresses an H&M spokesperson. The company believes this sports line will celebrate “individuality and self-belief”.

 

Caitlyn Jenner was chosen to be the face of H&M Sports Collection because of her bravery and her strength to feel confident in her own skin, which is the primary message the company wants to give out to people everywhere. The line has yet to launch so stay tuned for more details. Are you loving H&M’s new spokesperson? Comment below!